Experience
Twelve years where failure is public and instant.
We build the teams, partnerships and infrastructure behind major live sporting events, and we make sure they hold up when the whole world is watching. Gates Open Advisory was founded by Adam Berger, and the experience below is what we bring to every project.
Events and partners














Background
Where the experience comes from
FIFA World Cup 26
Venue Technology Manager, Boston
Adam took over Boston planning mid-build, rebuilt the plan to match what could actually be delivered, and ran a 23-person organization across IT, telecom, broadcast, and football technology through match-day operations. That meant getting FIFA, stadium ownership, the host committee, federal and state agencies, law enforcement and rights-holding broadcasters behind one plan.
Creative Artists Agency
T-Mobile sports portfolio
Led technology integration for T-Mobile across PGA of America, MLB, SailGP and the Las Vegas Grand Prix, turning network investment into activations fans could see.
The Famous Group
Mixed reality productions
Produced mixed reality experiences with the NFL, NBA, NHL, NASCAR, and PGA Tour, from scope and budget through live delivery. For brands such as Mercedes-Benz, Chipotle, Gillette Razors.
SMT
NHL Player & Puck Tracking
Personally installed and ran the NHL’s first league-wide player and puck tracking system, live on national broadcasts with NBCSN and Sportsnet.
Why Gates Open
Most people only do this once
Most owners and organizers only build a venue or host a major event once. We’ve done it over and over. We’d rather bring that experience to your project than watch you learn it the hard way.
Based
Working wherever the event is.
Specialties
- Fan engagement technology
- Private 5G and LTE
- DAS and in-venue connectivity
- SMPTE ST 2110 and REMI production
- Optical and RFID tracking
- PMO governance and readiness testing
Education
M.S. Sports Leadership, Northeastern University
B.A. Radio Television Production, Drake University
Put this experience on your project
See how we can help, or tell us about your event.